First blog post

Graphic Design student.

Exploring possibilities
through never ending sleepless nights
of creating and experimenting
the visual beauty of communication.




Final Package

For my final, I learned to set up the file and do the mark up with different layers of information. I also tried a two-sided composition but due to the shift in registration, there was some misalignment, unfortunately. Overall, I feel that this project taught me how to make a packaging print vendor ready file.

The most challenging thing that I had to do was to create the markup. But I did see the value of it despite the mono. Because of the markup I was given the chance to recheck if everything is properly made in the file. The slug also helped clear things up and making notes on it conveyed my design better to the vendor.

My first draft

What I find helpful in this project was reverse engineering. I found a template and made the package. Then I manually designed it following the visuals we have staged in the brand manual. Since I did not want to go totally with the hexagon shape I subtly added the cuts and corners of the hexagon. My package hopes to be simple and has a delicate structural look similar to our brand. I learned how to visualize a 3D object and flattening it.

In class, I learned how different terminologies of how packages are made. The file template has to contain layers of fold-line, diecut, bleed and glue lines as the basis. Then we have to add colors as well as two extra spot colors or special jobs that could be a varnish, pantone, foils, or matalic paints, etc.



Exploration of Packages

The new project is about making collateral objects and designing a full print press ready packaging.

To begin this project I begun exploring different forms and shapes of packaging. I also thought about what the package is for but did not really have any in mind.  My most important learning was turning a 3D object into a flat design or template.

The group planned to make different objects to complete the collateral objects. We had some miscommunications in the middle but after some clarification, everyone contributed to the best of their ability. Although, because we were pressed for time, we didn’t get to make all the things we wanted.

Final Brand Manual

We finally finished the Brand Manual for Qolony our restaurant/lifestyle shop.

Qolony Brand Manual

Due to some delays with some content production, I fell a little behind in doing the Mock-up of the Brand Manual in my standards. The cover was the last thing I made since I needed the measurement for the spine. I had trouble attaching the book cover around and had to reprint a couple of time. Initially, I wanted to have a glossy cover but because it was harder to attach and messier. So instead, I went with a matte cover which I realized fit better in the end.

Overall, I learned about prepress and what needs to be done before sending the file to the vendor. Things like a package of all the files and including a hard copy of what you sent. Everything has to be clear and recorded. Taking a screenshot of the package would also help the vendor check what you sent. After the project, we were taught how to use the preflight option in Indesign and I’m looking forward to learning that helpful tool. In the future, I would like to apply the things I have learned and hopefully master it.


Brand Manual and Group

The last leg of the race for the Brand Manual was uneventful. After the postcard, I felt that I was more familiar and the pacing was easier. Although there was a lot of content to manage, the flow of work was more fluid. I learned how to handle a number of files in InDesign. It was also an intense and fast-paced production of content for the brand manual. I tried to efficiently use images with the right PPI and DPI.

There was a little trouble of communication between the two departments thankfully, Manahil was a big help to us despite their own projects. One very valuable skill I have been testing is my patience and understanding towards dealing with other people. Due to this project, I believe that my perspective and experience with dealing with others would improve.

No Monday Class Punishment Post


Writing this in the comfort of my cozy bed and almost a week of no personal contact from professors! Woohoo.

Last week I did some research and looked at different brand manuals. I started to create grids and layouts. I later realized that creating content first works better. Since I could just change and rearranged the content to what my layout is.

These are some brand manuals that I looked at for reference.

To get to the point, I am enjoying working from home and have been productive in my perspective. These past days I worked on a couple of spreads. Specifically the Logo content and guideline in how to use it. My partner and I also finalized the color build composition that we wanted for our store.

The group worked on the mission statement, and that took a while since we did a lot of revisions and write what our shop really provides. My next worries are to create image-based content and produce mockups of how we could use our brand.




Announcement Making

New Terms:

Substrate: the material being printed upon
Tint: is substracting ink or color
Shade: is the added percentage of ink
channel: color of different compositions of CMYK
Clipping path: proper way of cropping into a specific shape

We finally touched on some specific Print based details and information. Our project is to make an announcement card that is only black and white/substrate. A one color print job that would inform the invites what, where and when is our shop about.

I learned how to manage content and files that are needed to be sent to the print shop. First is dealing with a  CMYK file. All files must be set for printing thus the CMYK build. Images should be 300dpi. Only AI, PSD, EPS files should be used when in InDesign. Labeling is important in organization and navigation. Properly using vector shapes and not stacking colors on top of each other.

Basically, that process was an overload of information. There were so many things to consider and adjust in order to work in the real world. But it was a good project and the pressure of learning those little details had an effective way of implanting into our brain. Can’t promise I’ll never make a mistake but at least I learned the basics of printing and the complexity and dangers it entails.